AI Insights · Timothy · July 2025
Top 5 Consumer Finance Apps in Uruguay Q2 2025: A Performance Overview
Explore the performance trends of the top 5 consumer finance apps in Uruguay during Q2 2025, including downloads, revenue, and active users.
In the second quarter of 2025, the consumer finance app landscape in Uruguay saw intriguing trends across the top five applications. Using data from Sensor Tower, we provide an overview of the performance of these apps on a unified platform.
Splitwise from Splitwise, Inc. showed a varied revenue pattern, peaking at around $586 in the final week of June. Downloads fluctuated, reaching a high of approximately 1K in early April, while active users decreased from about 19K to 13.8K by the end of the quarter.
YNAB by You Need A Budget LLC maintained a relatively stable revenue, with a slight increase to $124 by the end of June. Downloads were minimal, never exceeding 53 weekly, and active users hovered around the mid-70s throughout the quarter.
Monefy: Money Tracker from Reflective Technologies ApS saw revenue peak at $194 in the last week of June. Downloads steadily increased, reaching nearly 300, and active users grew from 1.4K to over 1.5K.
Wallet - Daily Budget & Profit by BudgetBakers s.r.o. experienced a notable spike in downloads in early May, with numbers rising to 1.7K. Revenue was more variable, peaking at $140 in early May, while active users peaked at 2.3K during the same period.
Finally, Mobills - Budget Planner by Toro Investimentos Ltda. showed a gradual increase in revenue, ending at $84 in June. Downloads were modest but increased to 69 by the quarter's end, and active users remained relatively stable, ending at 462.
For more detailed insights into these app trends, visit Sensor Tower's platform.